Tuesday, 18 October 2011

Ignoring The Noise

I've refrained from writing a Steve Jobs posting partially because everyone else was doing such a good job - partially because I was honestly surprised by the impact his death had on me.
Much has been written about how Steve was involved in every detail within Apple products and the brand image, but nothing has been written about what he didn't pay attention to.
As super human as he was, I don't think he chased every detail.  Even he couldn't do that.  I don't know for sure, but I suspect that he used his core insight and vision as a criteria for what was worthy of his time.  If it wasn't critical to his vision - if it didn't threaten the insight that drove that vision - then I suspect he treated it as noise and ignored it.
The lesson for us all:  If you have a unique insight that leads to a unique vision for the future, then focus on all that affects that vision and ignore the noise...and there will be noise.  There will be people who will say "but.." for no real reason.  There will be compromises that actually affect nothing at all.  The difference between clear brilliance and a muddled mess is knowing what is important and what isn't.  
Yes, it is critical to focus on the details.  It's more important to know which details are important.

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