A few weeks back I started a new blog called "ART UNDER US" . It was a chance to show some of my photography and to dabble further in social media. An experiment. But it soon became a passion for me as I crafted my skills as an observer and sharpened the focus of what I wanted to say through photography. It is labour and I love it.
Art Under Us quickly went from my discovery of wonderful manhole cover designs to attempting to create art through my vision of those designs, and then to challenging us all to "look differently at the things we never see". The latter is the most important part of all. It's the skill every marketer needs to forever be developing. It's the ability to be "new" and turn "not knowing" into the most important point of view a company can have. But like everything in life, it doesn't just happen. It takes practice.
I'm actually toying with the idea of creating a workshop series where I help participants to:
A). observe something unique yet overlooked in our world.
B). find a special point of view for their observation
C). craft a form of art that allows the participant to communicate their point of view
Looking differently at the things we never see is labour of love we all need to maintain. Without it we lose our most important marketing skill - the ability to look from outside into our brands.
A recent submission to my blog is a perfect metaphor. Alan sat on his dock and rather than taking a standard lake picture that has been done a million times on every lake in the world, he noticed that which we overlook and then proceeded to create art and beauty. In the process he sharpened his observational eye.
While this is all metaphorical in nature, it is still the core labour all marketers must love doing.
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