Looking Differently At The Things We Never See.

I've stated it before - one of the most important things a marketer should do is always look around and try and figure out "what's going on".  In fact it should be a natural ability.  Marketers are observers.
The other thing marketers need to be is brave.  Look at things differently.  Do things differently. And, openly embrace experimentation.  Without these traits it's difficult to create bold ideas and bold ideas is what we do...hopefully.  As Lee Clow said in a recent tweet,  "A passive message only invites people to pass you by".  
Recently I decided to exercise my inner observe, explore and experiment.  
In my recent travels I've had time on my hands and rather than looking up or forward like everyone else, I allowed myself to look down at artwork that most of us never have the time to see.  Manhole covers.  There are some brilliant designs below us.  Worthy of our attention.  I began photographing them in a way that might make art out of the art.  And now, I've created a new blog in an effort to experiment with the idea of creating a movement around something as insignificant as a manhole cover.  Art Under Us.
But this is what we do.  We look differently at the things most people never see.  
Visit Art Under Us.  Pass it on.  Go off and observe something small and amazing and submit your own photo.  
This is what we do.