I have a simple belief. The context of what you have to say is often more important than what you say. The power of words is often overlooked or misused when it comes to communicating...be that in an ad, meeting or even a tweet.
Words carry emotion. Words carry pictures. Words carry a whole world of symbols and universal meanings that engage an audience's heart and mind. Words do not just communicate - they can also cast spells.
Mothers often tell their children, when the wee ones are over eager and not thinking clearly - "Use your words!". Sometimes I think the marketing world needs to be reminded to "use your words" as well.
I believe marketing copy in Social, Digital and all places needs to be powerfully thoughtful, simple and most of all - designed to create engaging context for what we are trying to say.
Ironically, the following link to a video says this so much better than my own words can.
The Power of words.
People say content is king. True. But, context is the king maker.
If context is king and the medium is the message, are the actual words almost completely irrelevant? Throw in the fact that a picture is worth a 1000 words and Woody Allen's assertion that 80% of success is just showing up, maybe we really don't need to really say anything anymore. :)
ReplyDeleteJeff M....are you saying that you aren't saying anything when you said what you just said?
ReplyDelete